The vast majority of the products that we use here at BE:WELL come from DNA Skin Institute, an unparalleled organic beauty brand based in Ventura, California. We use these products because we believe in their ethos: they have exceptional quality control, no secondary packaging, and are made with whole ingredient constituents - never any fillers or synthetically derived ingredients. Their unique ionic preservation methods are patented and unique only to DNA - which allows for no drying or harsh alcohol ingredients in their products as a preservation medium.
In fact, Doctor Agular started the line not with the focus of making money or vast profit in the booming beauty industry, but instead to help burn victims. DNA’s foundation as a company focuses more on limiting mass marketing and reducing their carbon footprint than marketing and that’s why the product quality is so exceptional. Their products are 100% organic and use 100% whole constituents of ingredients, meaning, they’re not denatured or departiclized in a lab.
DNA products are naturally-derived, meaning that all ingredients come from nature. Nothing is synthetically derived. At BE:WELL, our goal is to help clients discern products and understand the science—why they actually work. We’re in a time where technology is rampant, and the mass media is constantly bombarding us with the newest, latest and greatest products that we “should” be using. We want to empower our clients and help them discern from trends and know how to decipher the safe products from the chemically-laden ones. We believe quality skin care is an educational process. We understand the desire to purchase the new and upcoming products—and we want our clients to actually understand the benefits and risk factors of each key ingredient; we want our clients to be able to distinguish the products’ worth purchasing from those with an expensive marketing campaigns. Price does not always dictate the quality!
We also use specific products from various high-performing organic lines, such UMA. It’s about the right combination of ingredients. We take every little detail into consideration when choosing what products to put on our shelves. For example, we recognize that stem cells are totally different than a live animal derived stem cell, and this is something that is often overlooked in skin-care lines.